Why do airlines paint their aircraft in special themed liveries?

Air New Zealand Lord of the Rings Fleet

Planespotters love photographing aircraft in themed livery. Specially painted aeroplanes in stunning designs celebrating events, cultural themes or just well-funded advertisers. I gathered a collection of photographs and postcards depicting a selection of notable themes.

Why do airlines paint their aircraft in special themed liveries and what are some notable examples?

Here are a few reasons:

- Brand awareness and marketing: Unique liveries can generate buzz and make the plane stand out.
- Celebrating partnerships or events: Special liveries can commemorate partnerships, sports teams, or cultural events.
- Promoting a destination or product: Airlines might create liveries to promote tourism or a specific brand.

Have you got some favourites? Add a comment.


Air New Zealand B767-300  'Aragon' Air New Zealand B747-400 'Frodo' Air New Zealans B737-300 ZK-NGA ANA All Nippon Airways 全日空 Boeing 777-281(ER) "C-3PO" JA743A Saab Aircraft AB SF-340B, VH-EKX at Ceduna Airport (CED) Qatar Airways 3 "R2-D2, where are you going...?" VH-VXB QF B737 16R YSSY-5201 Qantas 737 Retro Roo II VH-VXQ D-ABDQ (Eurowings - Europa Park)

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